Dirk van Loon
Dirk van Loon of East Port L’Hebert didn’t know what the heck he was getting into when in the mid-1970s he came up with the idea for “a classified ad exchange for old farm and country kitchen stuff.” Even from the start, when the first edition of Rural Delivery was published and sent out into the world in June 1976, it was much more than a classified ad exchange. At just eight pages, including the front and back covers, “Numero Uno” included an introduction by way of an editorial, an article on buying piglets, garden notes, thumbnail reviews of how-to books that didn’t pull any punches, several of Dirk’s distinctive illustrations and more. All for 35 cents.
Almost 43 years later, Rural Delivery is glossier and bulkier, but it’s a publication that has remained true to its roots and continues to be enjoyed 10 times a year by thousands of readers across rural Atlantic Canada and beyond. Legions of freelancers and regular columnists such as Frank Macdonald, Anne Gray and Fred Isenor have ensured its pages have been filled with practical, entertaining and thought-provoking content. DvL Publishing of Liverpool N.S. eventually launched other magazines, such as Atlantic Forestry Review, Atlantic Horse & Pony and Beef & Sheep.
A couple of years ago, at the age of 78, Dirk announced that he’d sold the business to longtime employee Chassity Allison. However, he remains on the Rural Delivery masthead as “publisher emeritus,” and continues to contribute his Pot Luck editorial and delightful drawings to the magazine.
Dirk did a lot of living before he started Rural Delivery at the age of 38. He recounts the early days in his family’s Vermont orchard before it was “hammered” by a hailstorm, memories of his famous grandfather, a rocky college career, an eye-opening stint in the Peace Corps in Colombia that ended badly, getting into the newspaper business in Missouri and Colorado, and writing a children’s book that he jokes “sold 10 copies.” And that was all before he drifted to Nova Scotia’s South Shore in 1969.
He later wrote The Family Cow, which he refers to as “the cow book,” and Small-Scale Pig Raising, which he calls “the pig book.” Nowadays, among other things, he’s active helping out at the nearby Harrison Lewis Coastal Discovery Centre, which he helped establish in 2007.
If you want to learn more about Dirk, you could do worse than read his Pot Luck editorials. Or sit down and talk to him. He’s someone not afraid to call “bullshit” when he sees it, all the time with a twinkle in his eye.
This is only a short introduction to Dirk’s much longer story.
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